A cup of coffee from a Doutor's shop in Tokyo, Japan. A sticker nicely seals the hole on the lid through which the user can drink his coffee. Although I doubt that such sticker can really make any difference in terms of hygiene (anyone knows anything about it?), it probably makes a substantial difference in terms of the perceived level of courtesy and customer care, brand image, basically all the intangible values which are very well exemplified through various means in the japanese society: this sticker, is pretty much no less no more than the staffs' bows when you step into the coffee store.
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