Blasting

Stores in South Korea often position speakers outside for blasting loud music outward to the streets. Supposedly, loud music is a way for stores to establish presence in a crowded street, to grab the attention of distant people and to arouse a cozy atmosphere to induce them into shopping. Nevertheless, this peculiar advertising strategy doesn't seem to apply to all types of cultures: in fact, I would argue that most of western people find loud music blasted out of stores just annoying. I also wonder if this marketing technique really even works for Koreans and I would be interested in knowing if it actually plays a significant role in incrementing in-store traffic.